2021*BLOG – Website Development

WEBSITE DESIGN / DEVELOPMENT
The Mobile Website is back and for the 2021 season, the price has been reduced from $1999. to $1499 ... Save $500 Through December 30, 2021

Y ellowBird Systems, the leading Web Developer for Christmas Tree Growers, Nurseries and Holiday Shops, is introducing the the "Green-Mobile" web package. This is more than just a website … It is a combination of Search Engine, High Conversion Content, and Internet Marketing & Tracking Components optimized for mobile devices that will boost your sales and give you a huge advantage over any competitor. This technology works equally well on all Smart Phones, Tablets and, Desk Top devices.

WHY IS THIS IMPORTANT! Post Christmas Season analysis indicates that roughly 80% of shoppers that search for a Christmas Tree farm and/or Christmas shop do so using their mobile phone.

How you can benefit by utilizing the "Green-Mobile" web technology ....

1) Targets 79.6% of Christmas Tree Shoppers ... Because searching the internet by mobile phone is now the standard ... Our clients are reporting a substantial increase in sales utilizing the "Green-Mobile" web technology. See how this might help you.

2) Save Big by making site revisions yourself ...Your YellowBird website will allow you to easily make site modifications, add & remove photos and change text content. See how you can save money by making your own simple website changes.

3) Loading Time Affects Your Bottom Line ... Google: a large number of mobile viewers will abandon your site if your site content does not load in 3 seconds ... See how YellowBird's "lite" website code and light-speed hosting servers solve this issue.

4) Our PPC Ads program can put you W-A-Y ahead of your competition ... Get the full benefit from "Click-Based" marketing with assistance from a YellowBird marketing professional. Contact us for information on a click-based program.

5) Loading Time Affects Your Bottom Line ...Avoid having a "hacker" shut your site down during the critical 4 week Holiday sales window ... See how our advances security protects you from such an occurrence.

And the great part ... this investment pays big dividends! The New "Green-Mobile" is priced less than most businesses pay for a generic out-of-the-box website!

Contact a YellowBird professional to learn more ...

This is our first year with our YellowBird mobile website and I immediately noticed, not only a big increase in the number of visitors to our farm, but these visitors seemed to be younger families. This Worked! - - Doug Jensen, Jensen Farms

Does a "Green-Mobile" website outperform conventional websites ? ...

By a long shot and here's why ...

1) Today 80% of your customers will search for your site using a mobile phone. Mobile-friendly websites are not the exception, they are the standard.

2) Google, Bing, and many other search engines prioritize mobile websites when returning search results.

3) Mobile users do not read, they scan ... Therefore a website that is optimized for mobile viewing will always get much better results.

4) Best of all worlds ... a YellowBird developed mobile website will scale up to give superior display results for all devices including tablets and desktops.

A mobile website presents your message in a far different manner than an old-style "desktop" website. This is because smartphone technology is very different than tablet/desktop technology. This difference in display technology has lead to a substantial change in viewer preferences ... a few of which are ...

1) Mobile viewers do not like large graphics and photos because they uses up their costly bandwidth.

2) They do not like things that move on the screen because things that move are animations and they reject these for the same reasons

3) A mobile viewer expects an immediate answer to their search inquiry ... they will not scroll through your entire website to get an answer.

Want to know how mobile technology can work for you ... Ask one of our specialists.

Before I waited days for my website developer to post announcements to my website. Now I get them up there myself ... same day! - Bill Perry Farms

Save $$$ by making site revisions yourself ...

1) Easily make website changes in minutes ... Things move rapidly during the holiday selling season and you cannot wait days for others to post announcements to your website. That is why all Yellowbird Green-Mobile sites make it very easy for you to make your own site revisions. Revisions such as a change in driving directions due to road detour or maybe you have sold all of a particular tree species and you want to post a notification ... any number of things can happen.

2) Add your own photos & descriptions ...There is an early season snowfall and you have some great photo opportunities, you are able to get some good children photos selecting a tree, plus any number of other photo ops and you want to post these photos on your website. This is very easy to do with a Green-Mobile website and since all photo images must be optimized before posting, we provide detailed instructions, software links, and, if you require, an image optimizing service.

3) An Advanced "Page Builder" included ...With traditional builders, you want to post a photo with a description, however, when posted, the photo does not align with the text and it doesn't look right on the tablet/desktop devices. You can easily solve this problem and similar problems with the DIVI website builder which is included on all Green-Mobile Websites.

4) Green-Mobile Website Support is available to answer your questions ...Phone, text, and email support is available to answer any questions you may have regarding your website. Additionally, training videos are also available.

Contact us to learn more about this new DYI website technology ...

Want to increase sales? Make your site load faster. ...

Can the speed of your website really have that much of an effect on your sales?

The answer is yes, it does. Google and other search engines penalize sites that load slowly—but more importantly, so do users. They stop visiting, bounce, and don’t buy.

You’ll lose out on sales and traffic if your site loads slowly.

The good news is this issue is easy to fix. Most slow loading pages can be attributed to "heavy" photo & graphic images. You as a site owner care more about image quality than the majority of your site users do. Image quality is way down the visitor-frustration list. Not significant. The number one complaint is slow loading pages being “the worst experience of a user’s day.”

So fix the images ... fix the slow-load speed! Every YellowBird eGreen Mobile website has all the tools and links to do just this. And, if you need any help, a YellowBird web marketing professional is always available.

Want to improve website sales ... contact a YellowBird to learn more ...

Click-based ads are very effective in Holiday season sales ...

Why is this ... Because non-paid search results are stable by design. If your search listing does not make page one at the start of the holiday season, chances are it will stay that way throughout the entire season duration. Not so with click-based advertising ... PPC can put you at the top of page one instantly.

What is PPC ... PPC is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. You as a marketer will create ads and then bid on specific search phrases at the online auction. This allows your ad to display at the beginning of the search engine results page.

Every time your ad is clicked, sending the visitor to your website landing page, a small fee is charged. It is essentially a targeted form of buying website visits, that will hopefully end up with the visitor purchasing your product and/or service.

What are the different types of PPC ads ... PPC ads include search ads, local search ads, display ads, and remarketing. These ads can show up on web pages, social media platforms, web pages, and mobile apps. They usually look similar to the content around them. For example, the ads on social media channels such as Facebook and Twitter have the same format as organic posts but are marked with “Sponsored” or “Promoted”.

There you have it! Pay-per-click explained.

Although the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay abreast of developments to Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.

However, managing click-based advertising programs is what we do ... and we are very good at it. Click here to see how we can help you implement a sucessful PPC progroam!

Short story ...

Holiday seller contacts us regarding Security Notification ... seller's website lacks security ... gets hacked Thanksgiving week ... ISP shuts down the site ... entire selling season a loss.

Reasons why you might want to prevent this ...

Reason #1 ... Hacked Websites Target Your Customers!

If your website is hacked, it will contain malicious software that will likely infect your shopper's devices, infect other websites, gather identity information, and even hijack computer resources. Bottom Line ... if your site is not protected, hackers can use your site to infect your site visitors (your customers) with malicious software causing harm to their PC or mobile device.

What happens when a website gets hacked? Experience tells us that a shopper will almost never return to a malicious website.

Reason #2 ... Business reputation loss resulting in a drop in revenue.

When your site is hacked and added to any of the different blacklists, your shopper will receive a warning and will not be able to view and/or purchase your products/services. If a potential customer visits your site and gets warned or infected notification, there is a very low chance that the customer will ever visit your site again.

Additionally: Google ... starting from July 2018, every website lacking an SSL (HTTPS) certificate will be marked as insecure and therefore receive an SEO (search results) penalty, which makes it harder for your company to reach new customers.

Reason #3 ... Website clean-up is far more expensive than protection!

As a website owner discovering that your website has been hacked, the first thing to do is to search “How to clean up a hacked site”. Yes, you will find a lot of blog posts and articles about it, but they will all eventually recommend you the same thing – have a professional to do it for you.

Why? ... Because Hackers install malware (malicious software) that is often buried in original files and databases. A lot of effort is put into making sure you are not able to remove their "back-door" components easily. Unless you have access to professional software tools, it is impossible to tell if your site is properly cleaned.

It can get very expensive! Not just the software clean-up itself, but also the lost revenue and damage to your business reputation.

Reason #4 ... Website gets blacklisted

What is Google Blacklist?

Without using the exact term “blacklist,” Google quarantines at least 10,000 suspicious websites each day. You can recognize the sites by seeing the display message “This site may harm your computer” in the search results. Usually, a website gets blacklisted when it contains something harmful to the user, for example, malware.

This will serve as a warning that prompts most users to stay away. Consumers are grateful for the warning. The businesses panic. (Source: Forbes)

When a website is blacklisted, it loses almost 95% of its organic traffic, which can rapidly affect revenue. Cleaning up your site is only the first part of becoming relisted on Google. Before you put your site out there again, be sure you have measures in place to prevent a recurrence. You may be susceptible to the same cyber-criminals who infected your site the first time if you don’t step up your security measures.

Your Investment ...

Your Custom, State-of-the-Art Mobile First Website ...

1) The search component of your website will be designed and fine-tuned to direct the maximum number of shoppers to your site.

2) The content (text & photos) will be edited to attract and guide these shoppers to your store location.

3) All YellowBird websites have a built-in "Page-Builder" component allowing you to very easily make changes/additions to your website.

4) A secure, "Contact Form" component will also be incorporated as well as links to other sites including Facebook, etc.

5) Pre-season special: Complete custom developed, Mobile-First website ... ~~$1999~~ Now $1499

Click Here for Questions and How To Get Started ...

Fast, Secure Site Hosting Plus Tech Support ...

1) Business hour phone and email technical support included.

2) Site hosting on U.S. based "light-speed" servers for fast content delivery, so necessary for mobile devices.

3) Your site will be protected with anti-span and intrusion prevention security software.

4) Site Hosting, Tech Support & site software licensing ... $59.50 / month (annual agreemet required)

Click Here for Questions and How To Get Started ...