W ebsite Tune-up is one of our most popular services ... With the Website Tune-up we analyze your existing website and guide you on ways to make it better. If you have an existing website that you like, but is not producing the volume of sales that it should, there is absolutely no reason to incur a lot of time and expense in a redoing the entire site. One of our staff will help you adjust your site to increase traffic to your physical store, increase sales if you have an online eCommerce section, and make your website more secure.

This is what you might expect from a website tune-up:

» An increase in the number of customers visiting your website and subsequently more customers visiting your shop.

» More shoppers buying your products online through your eCommerce store.

» Significant cost savings with your Internet advertising effort and your current website operating & maintenance expenditures.

» Best Holiday sales year ... ever!

How we go about tuning up your website ...

STEP #1: Local Market Analysis

We analyze the market in the area in which you draw customers. Your existing site analytics are combined with our extensive regional holiday sales database to determine who is buying, what they are buying, and how they search for a place to buy. With this information, we can create a detailed definition of your market, how you should define yourself in that market, how to position your website within that market and how you should position yourself against your competition. Just remember ... "to play, you must understand the playing field"

STEP #2: Search Behavior Analysis

We look at how a shopper searches the internet to find the product/service they desire. Your website must be listed on page one of the search results ... seldom does a buyer look at search results beyond page one. Once your buyer's search habits are determined, it's possible to make website revisions to improve to get more "page 1" search placement.

STEP #3: Viewer Behavior Analysis

We determine your website's "bounce rate". A high bounce rate indicates that shoppers are finding your website but, after reading, decide to look further. This basically comes down to ... a shopper visits your website with questions about you and your product, are you providing the answers? If you have a high bounce rate, are content writers can make suggestions for improvement.

STEP #4: Security Analysis

What security measures are in place to protect the website against malicious intrusion. Worst case: a hacker places malicious software on your website that infects other sites or your viewer's device, your ISP (Internet Service Provider) discovers this and "black-lists" your site. You have just lost your entire holiday selling season!

STEP #5: Deliverables

First off your site will be reviewed and outlined by a senior staff member. Next a complete web software analysis will be completed and the results tallied into an evaluation report. This Website Tune-up Report will contain both short term and long term specifics on how you can improve your website and specific suggestions (with examples) on how to fix any problems

Depending on the site and information available, your report will contain the following categories: